Hyundai Ioniq Hybrid Marketed to Millennials

Hyundai Ioniq Hybrid - Riverhead Hyundai

Hyundai Ioniq Hybrid - Riverhead Hyundai

The Hyundai Ioniq Hybrid is the latest eco-friendly car to roll out to American drivers, but it’s doing things a little differently. While many models tend to target older drivers, the Ioniq is looking to younger buyers instead. Available with three efficient powertrains, the new Hyundai Ioniq Hybrid could change how millennials see the automotive industry for good.

Millennials are set to account for nearly half of all new vehicle sales in the United States by 2020. Notably, millennials have a tendency to prefer vehicles that run on alternative fuels, like electricity. As a result, the Hyundai Ioniq and younger drivers are bound to meet up.

“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” according to Mike O’Brien, VP of Corporate and Product Planning, Hyundai Motor America.

The new Hyundai Ioniq is available with three powertrains: electric-hybrid, plug-in hybrid, and electric. The conventional hybrid car earns up to an EPA-estimated 58 mpg combined.* The plug-in hybrid boasts a 27-mile electric-only range with a long gas range to follow, while the fully-electric powertrain delivers a 124-mile driving range.

The Ioniq is already affordably priced, but the plug-in hybrid and full-electric models come with a $7,500 federal tax credit that will make them even more attractive to younger buyers.

We here at Riverhead Hyundai are happy to see such a great automaker offering a fantastic hybrid to the younger generation!

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